Comments on: Know Your Bloggers http://jessicachapel.com/2009/03/17/know-your-bloggers/ Thoroughbred racing news and notes Wed, 02 May 2012 23:54:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: QQ http://jessicachapel.com/2009/03/17/know-your-bloggers/comment-page-1/#comment-36 QQ Wed, 18 Mar 2009 02:49:47 +0000 http://www.jessicachapel.com/?p=220#comment-36 It's not that surprising that racino tracks, especially, have no idea what to do about bloggers. It appears many of them don't even know what to do about their own sites. In the one place where they can truly place free "advertising," the racinos fumble the ball, focusing on short-term gains with current customers without acknowledging the possibility of new fans. Is it any wonder that they have no clue on what to do about bloggers? It’s not that surprising that racino tracks, especially, have no idea what to do about bloggers. It appears many of them don’t even know what to do about their own sites. In the one place where they can truly place free “advertising,” the racinos fumble the ball, focusing on short-term gains with current customers without acknowledging the possibility of new fans. Is it any wonder that they have no clue on what to do about bloggers?

]]> By: Jessica http://jessicachapel.com/2009/03/17/know-your-bloggers/comment-page-1/#comment-35 Jessica Wed, 18 Mar 2009 00:10:15 +0000 http://www.jessicachapel.com/?p=220#comment-35 Racetracks and organizations such as the Breeders' Cup are getting better about reaching out to bloggers and fans. (Consider how much has changed just over the last six months.) But dealing with bloggers (and the related issue of credentialing) remains a question for many, and will be for a while ... Racetracks and organizations such as the Breeders’ Cup are getting better about reaching out to bloggers and fans. (Consider how much has changed just over the last six months.) But dealing with bloggers (and the related issue of credentialing) remains a question for many, and will be for a while …

]]> By: PTP http://jessicachapel.com/2009/03/17/know-your-bloggers/comment-page-1/#comment-34 PTP Tue, 17 Mar 2009 20:43:22 +0000 http://www.jessicachapel.com/?p=220#comment-34 Nice. I did mention before that it seems people outside the business of racing do contact me (us) as a blogger - the TV show Jockey's, the Chelt festival from Betfair's social networking firm etc. But rarely do I hear anything from the racetracks themselves. Nice.

I did mention before that it seems people outside the business of racing do contact me (us) as a blogger – the TV show Jockey’s, the Chelt festival from Betfair’s social networking firm etc. But rarely do I hear anything from the racetracks themselves.

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