JC / Railbird

So Simple

… and yet so effective:

NYRAcomm Twitter feed

I’ve been trying to avoid too many Twitter mentions in this space, even though I believe the micro-service is a disruptive, adaptable form of communication that’s reshaping how networks and groups exchange information, because this is still supposed to be a blog about racing, not social media, but I can’t resist pointing out these recent posts from @NYRAcomm. Each illustrates well how a racetrack can engage its audience in just 140 characters, conveying information directly to the people most interested in it. As a supplemental marketing or news channel, it doesn’t get much better, or much easier.


1 Comment

Yeah, I have to hand it to them, they’re doing a great job.

Posted by dana on March 22, 2009 @ 3:18 pm