ESPN
Sorry, Bettors
If you bet Life at Ten, officially eased in the 2010 Breeders’ Cup Ladies’ Classic at Churchill after jockey John Velazquez told ESPN that his mount wasn’t warming up right, Kentucky steward John Veitch would like you to know:
… it was unfortunate but “there’s nothing we can do for [you].”
And forget learning in future televised races that you’ve been ripped off:
… under discussion is whether television interviews with jockeys when they are on their mount before a race should be allowed.
Tweeted Nick Kling: “Breeders’ Cup bettors hosed. ‘Stewards plan to take no action‘ in Life At Ten debacle. Is it time for horseplayers to quit the game?”
Not yet (at least for this one), but it would be good to get reassurances something similar won’t happen next year. An independent review, conducted by the Breeders’ Cup, as Ray Paulick suggests, seems reasonable, as does the BC and KHRC formulating a plan for dealing with such situations that doesn’t include shutting up jockeys who might utter unwelcome words publicly. What Velazquez said wasn’t the problem. The communications breakdown among the rider, vets, and stewards in the minutes leading to the race was.
ESPN Is to Sports …
College football fans tuned into ESPN this Saturday will get a chance to see Zenyatta. As part of a Breeders’ Cup Challenge telecast running from 6:30 to 8:00 PM ET on ESPN Classic and ESPN360, ESPN will break in between games at 7:15 PM to air the Lady’s Secret Stakes from Oak Tree at Hollywood Park.
I can’t knock exposure, especially for a champion with a story fit for Oprah and a game that has such loyal fans, but I keep thinking about a comment by Ed on the Plonk post of last week: “it’s hard to believe that it was just 12 years ago that ESPN was still televising the Little Brown Jug LIVE.”
Well into the 1990s, you could say ESPN was a true sports network, with an eclectic line-up that included football, baseball, soccer, golf, bass fishing, and the X Games. If people played it, ESPN aired it. Changes came with ABC/Disney ownership, competition from other networks, and an ambitious expansion plan that rode the rise of cable and the web, turning ESPN into the TV-radio-digital-print behemoth it is now. There’s a downside to this dominance, though, a homogenizing of sport, an emphasis on the popular and lucrative.
Think of it this way: ESPN is to sports as Playboy was to sex.
Like Hugh Hefner’s groundbreaking men’s magazine, ESPN transformed an industry, becoming hugely influential to a generation of young men and radically reshaping their perceived interests. Along the way, it became less a celebration of all that is athletic than a platform for aggregating massive advertiser-friendly audiences. That means fewer small-market sports, whether hockey or horseracing, and more major league sports and specious “news” coverage. When all of sports was a niche, more sporting niches thrived. Gone mainstream, broadly appealing sports “narratives” gain prominence.
What that means for racing is that events such as the Breeders’ Cup need ESPN to reach the largest possible audience of sports fans, but ESPN has no need for horseracing — which is why on Saturday, Zenyatta will be the entertainment between football games, not the main attraction.
It’s not a BC Challenge race, so it won’t be appearing on any ESPN channel, but Blind Luck versus Havre de Grace in the Cotillion Stakes at Philadelphia Park Parx on Saturday looks like a must-watch race. It’ll be the third meeting between the two 3-year-old fillies. Stakes winner Awesome Maria, making her second start of the year, is also entered. The Cotillion is part of the second annual Lady Riders Challenge, a very cool, under-reported event.
The Real Story
Commenter John S., who knows more than a bit about superb turf writing, made a point on an earlier post that deserves repeating:
EJXD2 and the rest of you are missing the real story here: CLAIRE NOVAK IS ON FIRE!!!!!!
So true. Reporters aren’t usually the story, but this one deserves to be. Over the past year, writing for ESPN and elsewhere, Novak has emerged as one of the best turf writers working, with a particular flair for features and profiles. She’s a storyteller, attentive to detail and dialogue, as in these pieces:
- Old School: “Once, the legend sat down to critique the rookie’s technique. He watched the field come down the lane, the rookie whipping right-handed, his runner flying past them in the stretch. Switch sticks, go to your left hand, thought the legend. And as soon as he thought it, the rookie did it. That’s when he knew this kid was good.”
- Birds of a Feather: “It hits him again and again this morning, as reporters cruise by the shedrow and racing paparazzi set up their shots and fellow horsemen stop by with handshakes and admiring remarks, but it still hasn’t quite sunk in.”
- Two Months Later: “It is picture-perfect, might as well be a postcard scene. But something in the idyllic freedom of it all taunts Rene Douglas.”
And she’s a solid beat reporter. Saratoga doesn’t lack for daily coverage and commentary from a top turf writing colony, but Novak’s Albany Times-Union articles, whether about Da’ Tara finishing last in a race in which his trainer expected better, the introduction of more humane whips, or substance abuse among jockeys, have regularly stood out this season (as have the vignettes and opinions she’s been posting near-daily to an ESPN blog). On fire? She certainly is, to the good fortune of readers, racing fans, and turf journalism.
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Jessica Chapel is a writer, editor, and web producer living in Massachusetts. Railbird is a thoroughbred horse racing blog published since June 2004. More ›
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