Jessica Chapel / Railbird v2 » Funny http://jessicachapel.com Notes on thoroughbred racing, media, technology, etc. Fri, 30 Jul 2010 17:59:03 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 That’s Not a Mint Julep http://jessicachapel.com/2010/02/04/thats-not-a-mint-julep/ http://jessicachapel.com/2010/02/04/thats-not-a-mint-julep/#comments Thu, 04 Feb 2010 15:26:29 +0000 Jessica http://jessicachapel.com/?p=6198 … Mad Men character Peggy Olsen is holding in the video still below, found on the official Churchill Downs’ “Plan Your Derby Party” page:

Video still from Mad Men, season three, episode three

At least it’s not Roger Sterling in blackface singing “My Old Kentucky Home.” That really could have been embarrassing.

From the Twitterverse: Says o_crunk, “@EJXD2 solid marketing. Ganja goes down better than a mint julep. Untapped potential in couch potato potheads waiting to get hooked on TVG.” Of course! Churchill is wisely reaching out.

2/8/10 Update: So, it wasn’t subversive marketing, after all. The Derby Party page is now free of all mentions of Mad Men and the episode three video clip.

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