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	<title>Jessica Chapel / Railbird &#187; TV Ratings</title>
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	<description>Thoroughbred racing news and notes</description>
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		<title>Media Notes</title>
		<link>http://jessicachapel.com/2010/05/05/media-notes/</link>
		<comments>http://jessicachapel.com/2010/05/05/media-notes/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:44:36 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blood-Horse]]></category>
		<category><![CDATA[Broadcasts]]></category>
		<category><![CDATA[Kentucky Derby]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NTWA]]></category>
		<category><![CDATA[Turf Writers]]></category>
		<category><![CDATA[TV Ratings]]></category>

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		<description><![CDATA[No big horse, no big storylines, and still NBC pulled in 16.5 million viewers for the Kentucky Derby. That&#8217;s the most since 1989, and seven million more than watched in 2000, the last year the Derby was broadcast on ABC. Year-round fans might find the show unwatchable (and the repellent Bravo Oaks coverage even more [...]]]></description>
			<content:encoded><![CDATA[<p>No big horse, no big storylines, <a href="http://www.nbcuniversal.presscentre.com/content/detail.aspx?ReleaseID=372&#038;NewsAreaId=2">and still NBC pulled in 16.5 million viewers for the Kentucky Derby</a>. That&#8217;s the most since 1989, and seven million more than watched in 2000, the last year the Derby was broadcast on ABC. Year-round fans might find the show unwatchable (<a href="http://superfectablog.com/2010/05/nbc-bravo-women-sports-fail.html">and the repellent Bravo Oaks coverage even more so</a>), but the network must be doing something right &#8212; mixing horses with human interest stories, Al Roker, fashion, and <a href="http://news.nationalpost.com/2010/05/04/novice-gambler-strikes-it-rich-after-placing-us100000-kentucky-derby-bet/">giddy Glen Fullerton</a> added up to excitement for a sizable audience. &#8220;<a href="http://blogs.tampabay.com/twocents/2010/05/shooting-from-the-lipmay-3rd-edition.html">You know, every single minute of it was entertaining</a>,&#8221; wrote one TV critic, praising the network for making the Derby &#8220;accessible.&#8221; The network&#8217;s contract for the Kentucky Derby and Preakness is up this year, as is the ESPN/ABC contract for the Belmont Stakes. After five years on separate networks, <a href="http://www.nytimes.com/2010/05/02/sports/02sandomir.html">will the Triple Crown return to one</a>?</p>
<p>Dan Liebman has filed <a href="http://cs.bloodhorse.com/blogs/wgoh/archive/2010/05/04/roses-and-issues-by-dan-liebman.aspx">his last Blood-Horse column</a>. According to the Paulick Report, the editor, a 15-year veteran of the magazine, was dismissed this week, <a href="http://www.paulickreport.com/blog/liebman-out-as-blood-horse-editor/">his exit announced to staff with a cold email</a>. Evan Hammonds, <a href="http://cs.bloodhorse.com/blogs/blood-horse-press-room/archive/2010/01/07/blood-horse-publications-announces-eric-mitchell-appointed-editorial-director.aspx">who was named digital editor last November</a>, is now the executive editor for both print and web Blood-Horse products. Speculating from afar, merely as a reader and interested observer, the move seems a strong hint that Blood-Horse &#8212; which already leads the Thoroughbred Times and Daily Racing Form in such areas as web design and the use of RSS and the Twitter API &#8212; will be putting more emphasis on developing their online presence and digital products.</p>
<p>I only ever exchanged a few emails with Liebman, whom I wish well, and almost all were related to the National Turf Writers Association, which I expressed an interest in joining (and did apply for membership to) several years ago. The group wasn&#8217;t quite ready for bloggers back then, but it&#8217;s gratifying to see things change, and so swiftly. Over the past six years, the racing blogosphere has exploded, growing from a handful in 2004 (this little site was one of the first) to at least 130 active independent and media-affiliated blogs*, covering every angle of the game, in 2010. With that growth has come an acceptance of blogging as a legitimate medium and bloggers as legitimate turf writers, an acceptance that reached a new high last week, when &#8212; for the first time &#8212; <a href="http://twitter.com/EJXD2/statuses/13078896238">an officer of the NTWA announced on Twitter that the group had accepted a new member</a>, and that new member was an independent blogger. Congratulations to the NTWA on opening up to turf journalists working in new media, and to <a href="http://www.brooklynbackstretch.com/">Brooklyn Backstretch</a> on joining their ranks.</p>
<p>*And it&#8217;s not only blogs. As a friend emailed earlier today, referring to the recently launched <a href-"http://stridemagonline.com/">Stride</a> and <a href="http://www.zattmag.com/">ZATT</a>, &#8220;I can&#8217;t believe there are TWO horse racing magazines. Magazines!&#8221; There may be fewer full-time turf writers and industry publications might be struggling, but we really are living in an era of plentiful racing content from an incredible range of sources.</p>
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