Good News
“Horse racing continues to gain ground in popularity and measures up very well compared with other major league sports, according to the latest information from the ESPN Sports Poll. The horse racing fan base among the United States population ages 18 and older went 31.4% in 1999 to 37.7% for the first seven months of 2004, according to the data.” Plus: “The number of avid fans overall increased 38% from 2002-2004…. 48 million Americans indicated they are interested in going to the races. That number is up from 34.8 million in a 2003 survey.” (Blood-Horse)