Crazy for Haru Urara
She’s lost more races than Zippy Chippy, but the Japanese public is crazy for perpetual loser Haru Urara. “The unlucky thoroughbred can now lay claim to a 113-race losing streak, even after having been ridden by Japan’s top jockey, Yutaka Take, which has only added to the Haru Fever gripping the nation. T-shirts, keitai (cell-phone) decorations (a little horse with a small sign reading “Never give up”) and postcards bearing her photo have been flying out of stores. She’s been in a Kirin beer commercial, is the subject of a popular song and has even had the honor of meeting the prime minister.” (SF Gate)
