Now Playing on Hulu
TVG. The racing network has launched a broadband division and uploaded a selection of evergreen trainer and jockey profiles and handicapping clips to the favorably-reviewed video site, which attracted a bit of buzz at SXSW when it was announced Monday that the site would come out of private beta this week. You might be thinking this is no big deal, but Hulu is no YouTube. Content isn’t user-generated, it’s original programming from NBC Universal and a raft of other providers — including the NHL, NBA, and Fox — and despite some shortcomings — such as no downloads or international access — the site is a pretty remarkable web service, pointing the way premium on-demand video is going online and offering significant potential for attracting an audience to racing — so long as the content is compelling.
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