Blood-Horse Goes Digital
Last month, I wrote about waffling over renewing my Blood-Horse subscription. Too much print, I complained, and wished for an online-only version of the magazine. A few days later, a nice note from Blood-Horse circulation director Marla B. appeared in my inbox. They were working on just such a product, she wrote, and offered access to the beta, which is how I’ve been happily reading the magazine since. The screenshot above gives a sense of what Blood-Horse digital looks like: Basically, the complete contents of the print magazine are loaded into a cool browser-based reader, allowing the viewer to flip through pages, search for text, search archived issues, click on links within articles and ads, and so on. It’s a merger of print and web publishing that works surprisingly well.
Marla emailed last week that the digital edition is launching soon with a special introductory price of $39 for a year (which Railbird readers can get by calling 800-582-5604 and saying they saw it on this site). Blood-Horse readers with an existing subscription can convert to the digital edition with any unused print subscription time applied to the digital.
In case you’re wondering: No, I’m not getting a cut of each subscription or any other payment. This little commercial announcement comes about because I’m a pleased reader who really likes what Blood-Horse is doing online, and this is how I’ll be renewing my subscription …
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