An Expansion
So often, when the subject of mainstream media and racing comes up, it’s because coverage is being cut at yet another newspaper. The Wall Street Journal is going in a different direction, at least for the Breeders’ Cup, reports AdAge:
The Wall Street Journal is developing a special ad section for the Breeders’ Cup this October, the paper’s first ad section about a sports property and the Cup’s first ad buy in the paper.
(The Breeders’ Cup has been advertising in the WSJ online.) It is an ad section; the focus is advertising the Breeders’ Cup and interested marketers, but expanded sports editorial gets a mention, so I think we can expect some actual Breeders’ Cup coverage alongside the display ads …
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