Corrective
What CMO Peter Land said during a Blood-Horse chat when asked about using standard saddle cloth colors in the Breeders’ Cup:
There are some within our organization that support your point of view and others who believe the tradition of the purple saddle cloths is one that separates us out from every other event and is core to our identity. Frankly, the solution is Trakus, which would allow the wagerer/fan to track the horses without worrying about the color of the saddle cloth.
What Brooklyn Backstretch said in response over on Green but Game:
Frankly, the solution is the end of your relentless and ineffective self-promotion at the expense of race fans’ most basic and fundamental interest: where their damn horse is!
I couldn’t possibly improve on that statement, although I will admit that I agree with Land that to have Trakus would be tremendous. Too bad Santa Anita doesn’t have the system installed, though, so using Trakus isn’t an option next week and fans will have to suffer through yet another year of purple saddle cloths. Frankly …
Posted by JC in Breeders' Cup, Marketing on 10/17/2008 @ 8:30 pm / Follow @railbird on Twitter
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