Racing Needs Celebrities
Like Smarty Jones, says marketing guru Laura Ries: “You need those celebrities out there. What would happen to football if Brett Favre retired at age 21? What would happen to baseball if Barry Bonds retired at age 21? … Keep the horses on the track and out of the breeding sheds.” More advice from Ries: Forget about slots. “Why put slot machines at racetracks and educate your customers to patronize the enemy?” (Blood-Horse)
Related: “Van Clief says NTRA could make changes in advertising” (Thoroughbred Times)
