All-Time Low Ratings for Cup
“Despite the buzz surrounding Thoroughbred racing the past two years thanks largely in part to dual classic winners Funny Cide and Smarty Jones and the movie Seabiscuit, NBC Sports registered the lowest overnight ratings ever for its telecast of the Breeders’ Cup on October 30 at Lone Star Park. The five-hour telecast earned a 1.9 rating and a four share, down 13.6% from last year.” (Thoroughbred Times)