Time for Change
There’s a general awareness that racing exists. It’s just that it isn’t ‘cool’ to be a part of it,” writes Vic Zast. Racing needs a public relations campaign that’ll earn the sport some attention and buzz: “It’s time to stop preaching to the choir … The biggest mistake would be for the public relations practitioners to churn out stories about jockeys and great races run. It’s time for a showroom in Soho or a subservient chicken.” (Blood-Horse)
