“Who Do You Like Today?”
The NTRA is launching a new advertising campaign with the slogan, “Who do you like today?” replacing “Go, baby, go” (Blood-Horse). Patrick of Pulling Hair & Betting Horses thinks the new tagline puts too much emphasis on wagering, but I think it says more about the social aspect of the sport than the gambling. I’ve had a lot of racetrack conversations that start with some variation on the slogan — “Who do you like here?” or “Any tips today?” — followed by a couple of minutes talk about various horses or that day’s races. It’s companionable, and it’s one of the things that makes going to the track more fun than staying home and watching racing on TVG. I hope the ads convey that. Of course, whether or not tracks successfully capitalize on any response to the ads is another matter …
