JC / Railbird

Great Idea

… not so great execution. NYRA announced today the launch of Curlin’s Corner, a “multimedia site” that “will give fans an interactive experience” as they follow Curlin to the Woodward. Here’s how Curlin’s Corner appears in Firefox, the second most popular web browser, on both Mac and PC:
Curlin's Corner
Note to the NYRA web developer: The broken images can be fixed by changing the backslashes to slashes and then this table-based, non-standard, usability-unfriendly, bizarrely pop-up and PDF laden, cutting edge for 1999 page will look (mostly) the same across browsers and platforms.
Related: Constructive criticism from Green but Game.
Tangentially related: I’m a fan of PEB, but what’s up with this commemorative Curlin poster? Not only does the image not make sense, it’s kind of offensive.
11:45 p.m. update: Images are fixed and now appear in Firefox! Thanks, NYRA. Now about the un-embedded video, pop-ups, and the importance of web standards and functional, usable web design …


9 Comments

I’ll give you 9-5 no wed developer was involved, but perhaps someone who programs in C or perl given the backslashes.
I’ll give them an A for effort as it’s a definite step forward to see some actual marketing coming from them AND marketing to FANS … but would love to see them move towards using web professionals.

Posted by dana on August 27, 2008 @ 9:30 pm

You’re right, and I felt a twinge of guilt criticizing because this is the sort of web-based marketing effort that should be encouraged (and that I would like to encourage), but then it’s so flawed. A move toward using web standards and web professionals would be welcome, and I’d say, is even necessary. People are increasingly sophisticated in their expectations re: usability and design.

Posted by Jessica on August 27, 2008 @ 9:54 pm

Don’t feel bad … tough love is good. We don’t want them turning into a millennial!

Posted by dana on August 27, 2008 @ 9:55 pm

That’s hilarious!
NYRA can’t feel too bad…MTH’s site is STILL busted in FF. It’s almost been a year.
This FF add-on comes in handy when I take my time machine back to 1998 to surf the horse racing interwebs.

Posted by o_crunk on August 27, 2008 @ 10:17 pm

The PEB poster is appalling. I commented on it over at Crist’s blog, and was dismissed as “missing something” because it’s a caricature (!) and “politically correct,” the refuge of those who wish to insult with impunity those different from them.
I can’t believe that ANYONE thought that that poster was a good idea; right up there with the Spanish basketball team slanting their eyes before the Olympics.

Posted by Teresa on August 27, 2008 @ 10:29 pm

My reaction to the poster was similar to hearing an older relative utter something unacceptable in contemporary polite society … a little cringing, a turning away of the eyes, a desire to ignore. Not cool. I won’t be going to any effort to acquire a copy.

Posted by Jessica on August 27, 2008 @ 10:54 pm

That’s the DRF poster? I asked myself, what if those were Jews depicted like that, dancing around a Torah labeled “NYRA”? At this late date, the plain difference between right and wrong is still so sadly not yet clear. We as human beings must consciously and continually try to do better by each other and fundamental decency starts with enlightened respect.

Posted by John S. on August 27, 2008 @ 11:37 pm

The poster is just plain awful and in bad taste.
A simple PEB drawing of Curlin himself, maybe in the paddock at Saratoga would have been fine. Keep it Simple Stupid. Don’t try to be funny — just does not work.

Posted by Robert on August 28, 2008 @ 6:24 pm

Check Curlin’s Corner now in Firefox…

Posted by dana on August 29, 2008 @ 10:11 pm