Data
From Thoroughbred Times, at the 2010 Keeneland September sale:
Since every sales company’s catalogs, including Keeneland’s, have been available in portable document format (PDF) online for several years, it has long been possible to download entire catalogs to computers, but Apple Inc.’s new iPad as well as other tablet computers offer new possibilities to anyone who might feel overburdened by the burgeoning tools of the Thoroughbred trade….
“It improves the workflow,†Sonbol continued. “Before, I had to wait on all these paper reports, people looking at horses, vet reports. With this and the internet you can get everything updated on the go. I have my own private database as well, and it links to a server system so you can really speed up your workflow.â€
From Sports Business Journal, on advances in player analysis:
Arguably the most dramatic advance within player analysis has not been within the number crunching itself, but the ability to take the research anywhere and access it through a simple touchscreen. Apple’s iPad tablet device, which sold more than 3 million units in just 90 days following its April debut, is now a must-have business tool for dozens of GMs across the major sports leagues.
“The iPad has been huge for us,†said Jed Hoyer, Padres general manager. The club’s work with TruMedia, which features iPad functionality in its analytics system, derived from Boston, where both Hoyer and TruMedia Chief Executive Rafe Anderson previously worked together for the Red Sox. “You’re really not going to carry a laptop into the ballpark, so having the wealth of data right at your fingertips is a huge convenience, certainly while you’re on the road.â€
The data-everywhere trend is only going to extend to sports consumers.
Equibase, which has started taking seriously growing demand for mobile content, earlier this week added the Racing Yearbook, which first appeared earlier this month as an iPhone app, to its website. The online Yearbook includes charts for the year’s graded stakes, replays, and horse profiles, and while it’s not quite Racing Post breezy to use (you can’t click on horse’s name in a chart to get to a profile, for instance), it is a nice step forward in making more racing information available.
… for the Racing Post website. This morning, on noticing that Man of God, eighth to stablemate Frankel in his winning August 13 debut at Newmarket, had won at Yarmouth yesterday, I clicked over to that one’s Racing Post profile, with one question: Had any other horse in that race come back to win? There, I clicked on the race date, then on each finisher’s name, getting a pop-up window with each of their complete career records, and in five minutes — without logging in, entering credit card information, or downloading any PDFs — I had the answer. It was a breeze, as it is every time I visit. The site is data-rich and user-friendly. More advanced features require registration and/or payment, but elementary research can be accomplished with ease.
“We’ve embraced the internet as openly as any sport that I’m aware of,” said NTRA president Alex Waldop in a recent TDN interview. “When it comes to the horse stuff, I think we’ve done a good job,” Equibase president Hank Zeitlin told the Paulick Report. Never mind the DRF, which has invested considerable resources in developing Formulator, a powerful handicapping tool hobbled by an outmoded card-based navigation and subscription model, while letting products such as Simulcast Daily stagnate. All it takes is a few minutes with the Racing Post to realize how far the American racing industry has to go to bring American racing fans an online tool as simple and useful.
“I’ve been developing my own handicapping software as a hobby since 2007, but the biggest problem I’ve faced is having enough data to properly calibrate and test the system,” said Ligett. “The data provided as part of the contest is just what I needed to move the idea forward.”
Lock up data, squelch innovation. Give developers data, spur innovation.
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