JC / Railbird

Media

Fairly Stupid

“Here we go again,” as Brooklyn Backstretch writes. A supremely talented colt stamps himself a likely Kentucky Derby favorite in a performance that defies belief and barely has he returned to the barn before his unsavory trainer comes to the fore. “Mullins allegedly violated detention barn rules,” is the headline on the Thoroughbred Times story and the details don’t look good: The trainer, already infamous for calling bettors “idiots,” serving milkshakes, and enjoying a little bling (a gratuitous bit of class-based criticism), is now accused of administering an over-the-counter equine medication called “Air Power” to Gato Go Win in the NYRA detention barn, for which officials scratched the horse from the Bay Shore Stakes. The blogosphere is already working itself into a lather over Mullins’ stupidity (and oh, it was a stupid, stupid thing to do, given how clear the rules are, how blatant is the reported act), with the words “syringe” and “inject” getting a great deal of play.

Let’s be fair, though: Mullins is alleged to have used an oral syringe to administer an anti-cough formula orally. He claims the plunger was brought into the detention area openly, in a bucket searched by NYRA security, reports the New York Post. Even if true, Mullins violated detention rules, which allow for nothing to be given except Lasix by the track veterinarians. He may have done so because he believed the substance — a mix of honey, apple cider vinegar, aloe vera, menthol, oil of eucalyptus, lemon juice and ethyl alcohol, guaranteed not to test, being an “all natural” product made up of legal ingredients — would give Gato Go Win a little edge in the starting gate [or because, as he stated later, he uses Air Power “on most of his horses”]. Regardless of the reason or motive, if Mullins did what is alleged, he should be punished for breaking the rules by the NYRA stewards. But the rest of us — by which I mean, everyone, blogger or journalist, commenting or reporting on this story, also have an obligation, and that is — even in the midst of calling Jeff Mullins a stupid, stupid man and a likely cheat — to be accurate in the details and not fan ignorance or prejudice unduly.

Posted in Racing on April 6, 2009 / Tagged Detention Barn, Gato Go Win, Jeff Mullins, Media, NYRA, Rules, Wrongdoing

Know Your Bloggers

At the NTRA marketing summit last September, I was asked by one industry executive how racetracks should deal with racing bloggers. I replied vaguely along the lines of, “Get to know the bloggers covering your circuit.”

While reading reactions to the failed SXSW panel “New Think for Old Publishers” this morning, I came across this advice to the publishing industry, which struck me as a similar, but more articulate response to the question:

Aside three: Might as well address the blogger question. It’s quite simple. Find the bloggers big and small in your various genres, develop a relationship with them, understand their tastes, like, dislikes, deadlines, lead time, preferred method of communication, preferred formats for books [remember, they are publishers too and have many of the same issues you have]. Treat the bloggers with respect — you need them more than they need you. And note, the publishers who are already doing this well are leaps and bounds ahead of you.

A few adjustments and the prescription works for racing: Find the bloggers big and small covering your racetrack(s) or events; develop relationships with them; understand the stories and angles that appeal to them, their publishing schedules, and their preferred forms of communication. Add them to your mailing list for press releases and reply to their questions as you would inquiries from other media sources. Treat bloggers with respect.

Hm … that is quite simple.

Posted in Media on March 17, 2009 / Tagged Blogging, Industry, Marketing, Media, Racetracks