JC / Railbird

Mobile

Digital Trends

From Thoroughbred Times, at the 2010 Keeneland September sale:

Since every sales company’s catalogs, including Keeneland’s, have been available in portable document format (PDF) online for several years, it has long been possible to download entire catalogs to computers, but Apple Inc.’s new iPad as well as other tablet computers offer new possibilities to anyone who might feel overburdened by the burgeoning tools of the Thoroughbred trade….

“It improves the workflow,” Sonbol continued. “Before, I had to wait on all these paper reports, people looking at horses, vet reports. With this and the internet you can get everything updated on the go. I have my own private database as well, and it links to a server system so you can really speed up your workflow.”

From Sports Business Journal, on advances in player analysis:

Arguably the most dramatic advance within player analysis has not been within the number crunching itself, but the ability to take the research anywhere and access it through a simple touchscreen. Apple’s iPad tablet device, which sold more than 3 million units in just 90 days following its April debut, is now a must-have business tool for dozens of GMs across the major sports leagues.

“The iPad has been huge for us,” said Jed Hoyer, Padres general manager. The club’s work with TruMedia, which features iPad functionality in its analytics system, derived from Boston, where both Hoyer and TruMedia Chief Executive Rafe Anderson previously worked together for the Red Sox. “You’re really not going to carry a laptop into the ballpark, so having the wealth of data right at your fingertips is a huge convenience, certainly while you’re on the road.”

The data-everywhere trend is only going to extend to sports consumers.

Equibase, which has started taking seriously growing demand for mobile content, earlier this week added the Racing Yearbook, which first appeared earlier this month as an iPhone app, to its website. The online Yearbook includes charts for the year’s graded stakes, replays, and horse profiles, and while it’s not quite Racing Post breezy to use (you can’t click on horse’s name in a chart to get to a profile, for instance), it is a nice step forward in making more racing information available.

Posted in Industry on September 29, 2010 / Tagged Apps, Data, Equibase, iPad, Mobile, Racing Yearbook, Statistics, Technology, Trends

Pre an Also-Ran

An apt use of racing terminology in an unrelated context: “An ‘also-ran’ is, literally, ‘a horse that does not win, place, or show in a race.’ The world loves an underdog but it never loves an also-ran. It forgets about an also-ran.”

Posted in Technology on May 28, 2009 / Tagged Language, Metaphor, Mobile, Racing Terminology

Baseball Advances

… in online video this opening day:

While TV networks are still figuring out the best way to put last night’s sitcom online, MLB is about to stream a season of more than 2,000 live games in hi-definition with more features than any cable box.

Beyond pausing and rewinding live games as you can with a DVR, subscribers can watch up to four games at a time with “mosaic” picture-in-picture; select different audio channels, including synced-up radio commentary streams; and follow their favorite players (or fantasy team) as they play their games, including live video peeks.

I’m so envious. And high-quality, feature-rich streaming online video isn’t even all baseball fans can look forward to this season. According to MLB Advanced Media CEO Bob Bowman, MLB’s super At Bat iPhone app, which I’ve gushed about before, could gain live video streams this summer. “We would love to do live games on the iPhone,” Bowman told Silicon Alley Insider. “I think people would watch. A whole game? Probably not. But ten minutes?”

What other live sporting event might people watch for ten minutes or five on a mobile device? Maybe … a horse race?

Building the infrastructure to deliver such products, though, seems beyond the industry at this point. MLBAM began in 2000 with $75 million pooled by 30 clubs; in 2007, it brought in $450 million. (Proving, at least in one case, it’s possible to make money from content online.) It would take an unprecedented level of cooperation and investment from within racing to pull off a similar (if smaller-scaled accomplishment). Considering the difficulty the various factions and entities have had coming together to do something truly important, I expect no ambitious tech initiatives launching in the near future.

(Thanks for the Insider link alert, Pull the Pocket.)

Posted in Technology on April 6, 2009 / Tagged Baseball, MLB, Mobile, Sports, Subscriptions, Video, Web