JC / Railbird

Racetracks

Racing’s Working Class

Unappreciated. Endangered.

PowerCap responding a New York Times piece on the Big A:

I contend that Aqueduct holds a different type of charm. Certainly in this world there are diverse experiences and tastes — especially in New York. Aqueduct is a remnant of old working class New York …

The New York Times on NYC OTB workers facing their future:

After that, she said, she would have to find another job soon because merely maintaining her health insurance would cost almost $500 a month. “I’m good at everything,” she said, rattling off her qualifications. “I can serve food. I can run a register. I can stack boxes. I can baby-sit kids.”

From John Scheinman’s report on uncertainty in Maryland:

“I think it’s kind of a shame what they’ve been doing so far,” said jockey Forest Boyce…. “The most amazing thing about this industry is they employ all levels of education, from people who just got out of jail to people that graduate from Yale.”

The Washington Post on the last day of racing at Laurel:

There are 85 trainers with 969 stalls at Bowie and 68 trainers with 1,059 stalls at Laurel Park. “There’s going to be a lot of unemployed, homeless, helpless people with nowhere to go,” says Pickett, 30, who was one semester shy of a law degree when she chose to work with horses full time.

If Churchill CEO Robert Evans’ 10-year business model for racing is right, we’ll be reading more of these stories in the near future as the industry contracts.

Posted in Industry on December 19, 2010 / Tagged Backstretch, Culture, Maryland, New York, Racetracks, Workers, Working Class

Eastern Gallop

Nearly 20 years after the fall of the Berlin Wall, the Guardian begins running a series of short stories by East European writers. The first involves a trip to a racetrack, neatly tying together two of my great interests …

He had no idea about horse races and betting, but an old friend of his had spent a lot of time at the racetrack in the old East German days and up to the middle of the 90s, and told him a lot about it. And he thought he remembered that this old friend, who he hadn’t seen for almost ten years, had won a stack of money. And as he walked home now, past the bars and kebab places and the snack bar where he’d drunk two beers and a shot last night, he knew this was his last chance. Piet and Rolf and the horses.

Read the whole story here.

Posted in Media on June 15, 2009 / Tagged East Germany, Eastern Europe, Fiction, Racetracks

Know Your Bloggers

At the NTRA marketing summit last September, I was asked by one industry executive how racetracks should deal with racing bloggers. I replied vaguely along the lines of, “Get to know the bloggers covering your circuit.”

While reading reactions to the failed SXSW panel “New Think for Old Publishers” this morning, I came across this advice to the publishing industry, which struck me as a similar, but more articulate response to the question:

Aside three: Might as well address the blogger question. It’s quite simple. Find the bloggers big and small in your various genres, develop a relationship with them, understand their tastes, like, dislikes, deadlines, lead time, preferred method of communication, preferred formats for books [remember, they are publishers too and have many of the same issues you have]. Treat the bloggers with respect — you need them more than they need you. And note, the publishers who are already doing this well are leaps and bounds ahead of you.

A few adjustments and the prescription works for racing: Find the bloggers big and small covering your racetrack(s) or events; develop relationships with them; understand the stories and angles that appeal to them, their publishing schedules, and their preferred forms of communication. Add them to your mailing list for press releases and reply to their questions as you would inquiries from other media sources. Treat bloggers with respect.

Hm … that is quite simple.

Posted in Media on March 17, 2009 / Tagged Blogging, Industry, Marketing, Media, Racetracks