JC / Railbird

Media Archive

New Look for DRF

Back in May, I posted screenshots of an in-progress DRF.com redesign. Just in time for the summer meets, the new look is now live on the site*:

A few quick impressions:

Of positive note is the play-the-races module, a dashboard for the day’s racing action, which will be customizable at some point in the future, writes Steven Crist, although I do miss seeing headlines in that space above the fold. Depth of reporting is one of DRF’s strengths and I hate to see it downplayed on the homepage. The “News Center,” however, is so well laid out it makes a fine alterna-home for visitors more interested in headlines. But no RSS still? With the site built in Drupal, that’s a little surprising.

The flyout menus on the main navigation bar are nicely done, neatly handling the problem of having so much information to display.

The “Learn” and “How To” tabs of the earlier draft have been combined into one, “Learn,” which displays links to an uneven mix of educational and customer acquisition content. I do like that the Keeneland DRF archive gets some good space on the “Horse Racing History” page.

It’s not unusual to take a redesign live with a list of things to tweak, but there are aspects of the new look that are less polished than might be expected, such as the awkward spacing and empty areas of the header, footer, and certain in-page elements, and the spots of funky typography, particularly on the homepage. Maybe those items will be addressed in progressive iterations.

*1:00 PM Update: Rather, it was live, for about an hour this morning. The old look has returned. So, was the launch buggy? Or premature? [Buggy, I hear.]

Posted in Media on July 20, 2010 / Tagged DRF, First Impressions, Redesign, Web Design

Reasons to Be Happy

Bill Finley has nine, including Ellis Park, sales results, the likely Breeders’ Cup Classic field, and “Luck.” Two questions, though, regarding the latter:

Can such a thing create new racing fans? That’s debatable, but how cool will it be to have a hot TV show on HBO that is about the racetrack and racetrack characters?

For sure it’ll create a few new fans. “Seabiscuit” is still bringing people to the track, and David Milch’s “Deadwood” did wonders for Deadwood at its peak. But what will tracks do for the curious “Luck”-inspired visitors that will keep them coming back? That’ll be the question in 2011 …

Posted in Media on July 20, 2010 / Tagged Luck

Milch Reads “Luck”

This is awesome: David Milch reads from the first 20 pages of “Luck.” The reading, which took place at the Kelly Writers House in April, begins about 17 minutes into the audio (MP3). There’s a little dark humor, a lot of racetrack talk. It sounds very, very promising. (Thanks to Tony Hanadarko for the link!)

HBO has yet to make a decision about the “Luck” pilot, filmed this spring, but Santa Anita officials believe there is “a very strong possibility” it will pick up the racetrack drama, which stars Nick Nolte and Dustin Hoffman.

7/15/10 Update: HBO has picked up “Luck.” Said a network executive, “Michael Mann delivered a pilot from David Milch’s brilliant script that took our breath away.” Production will start this fall, the show will air in 2011.

Posted in Media on July 12, 2010 / Tagged David Milch, HBO, Kelly Writers House, Luck, Readings, Santa Anita, TV, UPenn