Grab the kiddies, and head to Aqueduct. “If ever a time existed for this lowly, seedy, you’ll-lose-your-family’s-mortgage industry to take action, it’s now. In case you missed the memo: Pop culture digs the unseemly.” (ESPN)
There’s a general awareness that racing exists. It’s just that it isn’t ‘cool’ to be a part of it,” writes Vic Zast. Racing needs a public relations campaign that’ll earn the sport some attention and buzz: “It’s time to stop preaching to the choir … The biggest mistake would be for the public relations practitioners to churn out stories about jockeys and great races run. It’s time for a showroom in Soho or a subservient chicken.” (Blood-Horse)
“Horse racing is a perpetual gamble, sometimes as much for insiders as for those who risk their money on the four-legged stars who can’t speak for themselves,” Matt Graves reminds us. (Times Union)
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