JC / Railbird

Daily Racing Equibase

Unabashed Praise

… for the Racing Post website. This morning, on noticing that Man of God, eighth to stablemate Frankel in his winning August 13 debut at Newmarket, had won at Yarmouth yesterday, I clicked over to that one’s Racing Post profile, with one question: Had any other horse in that race come back to win? There, I clicked on the race date, then on each finisher’s name, getting a pop-up window with each of their complete career records, and in five minutes — without logging in, entering credit card information, or downloading any PDFs — I had the answer. It was a breeze, as it is every time I visit. The site is data-rich and user-friendly. More advanced features require registration and/or payment, but elementary research can be accomplished with ease.

“We’ve embraced the internet as openly as any sport that I’m aware of,” said NTRA president Alex Waldop in a recent TDN interview. “When it comes to the horse stuff, I think we’ve done a good job,” Equibase president Hank Zeitlin told the Paulick Report. Never mind the DRF, which has invested considerable resources in developing Formulator, a powerful handicapping tool hobbled by an outmoded card-based navigation and subscription model, while letting products such as Simulcast Daily stagnate. All it takes is a few minutes with the Racing Post to realize how far the American racing industry has to go to bring American racing fans an online tool as simple and useful.

Posted in Industry on September 17, 2010 / Tagged Daily Racing Equibase, Data, Equibase, Media, NTRA, Online Tools, Racing Post, Web Design