JC / Railbird

Mad Men

Rosie’s Ride

This 60 Minutes segment on Rosie Napravnik may be the first coverage of the jockey (who’s riding Mylute in the Kentucky Derby) I’ve seen this spring that doesn’t remind me of Freddy Rumsen telling Don Draper that Peggy Olsen’s insight into the Belle Jolie campaign “was like watching a dog play the piano.”

Go ahead, joke, “There is a filly in the Derby. The thing is this one has two legs, not four.” Wonder, “Can a woman win the Kentucky Derby?” Say, “You can almost classify her as just ‘jockey,’ now.” Because Napravnik can ride: She’s 25, and she’s won the Kentucky Oaks and a Breeders’ Cup race within the last year. So far, in 2013, only Joel Rosario has won more races than Napravnik; only four other jockeys have won more money. And she has the right attitude:

“There still are owners and trainers that don’t want to ride a female. The only way that I deal with that is, you know, to try to beat that person in a race, beat that trainer or owner in a race.”

Napravnik might not be on the Derby winner this Saturday, but she’ll be on a Kentucky Derby winner before her career ends. Bet on it.

3:30 PM Addendum: Napravnik tells Byron King she’s pleased with how the 60 Minutes interview turned out: “They did an excellent job with it.”

That’s Not a Mint Julep

… Mad Men character Peggy Olsen is holding in the video still below, found on the official Churchill Downs’ “Plan Your Derby Party” page:

Video still from Mad Men, season three, episode three

At least it’s not Roger Sterling in blackface singing “My Old Kentucky Home.” That really could have been embarrassing.

From the Twitterverse: Says o_crunk, “@EJXD2 solid marketing. Ganja goes down better than a mint julep. Untapped potential in couch potato potheads waiting to get hooked on TVG.” Of course! Churchill is wisely reaching out.

2/8/10 Update: So, it wasn’t subversive marketing, after all. The Derby Party page is now free of all mentions of Mad Men and the episode three video clip.