JC / Railbird

sponsorships

Entitlement

Huffs TOBA president Dan Metzger of a sponsorship deal between Derby jockeys and NetJets in an odd Blood-Horse article partially sourced by “They”:

“You can’t exclude owners — they own the horses, and should be at the center of discussions. The individual owner should be empowered to make the decision on how sponsorship revenue is divided.”

Unless an owner is donning a pair of thin white pants emblazoned with a sponsor’s logo and swinging their leg up over a horse, then, no, there’s really no reason for them to get a cut of the fee be involved in the deal-making. Owners may own the horses, but they don’t own the jockeys, or their pants.

Posted in Racing on May 7, 2009 / Tagged Jockeys, Owners, sponsorships, Triple Crown