JC / Railbird

User Experience

“Whole new, fun world”

First impressions of the Betfair New Jersey exchange wagering platform:

The one thing that is striking to me is that I’m more engaged in betting throughout the entire process of activity in a race when liquidity begins to show up. So when trades begin in a race, I’m keeping my eye on that activity throughout the entire process. Because this is fixed odds wagering, there are opportunities to “middle” out of positions and lock up small profits in these fluctuations, if that’s your thing. This is way different than waiting 30 minutes between races to see when the real late money comes in to react. The exchange allows you be engaged in a race at any time, real action *way* before the race. The other side of this is that you can just name your price well ahead of time and just leave it there to be matched.

The exchange opens on Tuesday. Disclosure — I’m freelancing with the agency handling marketing and public relations for the company’s U.S. exchange launch. But if you’re a New Jersey bettor and you’re interested in the platform, then reading this player’s post about his beta experience is worth your time.

5/16/16 Addendum: More early players’ impressions are linked here.